Hammockn Case Study by MultiLipi which helps provide multilingual seo

1. About Hammockn

Hammockn.com is a Japanese lifestyle and home-product brand known for premium relaxation, minimalist aesthetics, and comfort-driven design. Their products appeal strongly to global audiences but their website was available only in Japanese, limiting discoverability, SEO opportunities, and international conversions.

The company needed:

  • Sebuah scalable multilingual SEO framework
  • Sebuah fast way to deploy 20+ languages
  • Proper indexing, Struktur URL dan page-level SEO metadata
  • A solution requiring zero engineering effort

MultiLipi delivered exactly that.

Multilipi x Hammockn Case Study on multilingual seo solution

2. The Challenge

Before using MultiLipi:

  • Hammockn served only Japanese-speaking users
  • Search visibility outside Japan was near zero
  • No structured multilingual metadata
  • No hreflang support
  • No translation memory or glossary
  • No tracking of multilingual demand
  • International users bounced due to language friction

To unlock global expansion, Hammockn needed accurate translations, SEO-optimized language versionsdan instant deployment without heavy technical setup.

3. MultiLipi’s Deployment Strategy

MultiLipi was integrated across the entire Hammockn website with a multilingual structure covering English, French, German, Arabic, Korean, Simplified Chinese, Spanish, Italian, and more.

The setup included:

✔ Automated translation of the entire site

Every product page, category page, shop URL, reviews, and homepage were translated from Japanese → 20+ languages.

✔ SEO-friendly language URLs

✔ Hreflang support for all global markets

✔ Translation Memory + Glossary for Japanese terminology

Ensuring consistency, especially for:

  • Product specs
  • Material descriptions
  • Japanese brand terms
  • Lifestyle language and tone

✔ AI Vulnerability Detector turned ON

To eliminate SEO or translation inconsistencies.

4. Languages Activated 

Hammockn now delivers content from Japanese into:

  • English – 220,838 words
  • French – 82,310 words
  • Simplified Chinese – 107,142 words
  • German – 79,495 words
  • Arabic – 89,212 words
  • Italian – 89,674 words
  • Korean – 69,277 words
  • Spanish – 29,328 words

Total translated words processed: ~986,000+

This massive scale was completed instantly, with full SEO compatibility.

Translations by Language Dashboard – Hammockn Case Study

5. Real User Demand: Translation Requests

MultiLipi recorded:

✔ 32,520+ user translation requests

This indicates high global interest and validates the brand’s international product–market fit.

Peak months saw:

  • English requests leading
  • Chinese, Arabic, and German showing consistent growth
  • Surges during Japan sales months (March, June)

Translation Request Graph – Hammockn Multilingual SEO Performance

6. Page Views & Global Reach

Hammockn received global traffic from 21 countries, including:

  • Japan
  • United States
  • India
  • Germany
  • UAE
  • France
  • Australia
  • Singapore
  • China

This shift demonstrates the power of SEO-indexable multilingual pages.

Browser Language Breakdown:

  • English – 5,787 views
  • Simplified Chinese – 4,713 views
  • Arabic – 4,470 views
  • German – 4,089 views
  • Spanish – 3,565 views
  • French – 3,498 views
  • Italian – 3,471 views
  • Korean – 2,927 views

Users worldwide are discovering Hammockn in their Bahasa asli improving conversions dramatically.

Global Page Views Map – Hammockn International Traffic

7. Character Consumption

Total processed characters: nearly 3 Million

The languages contributing most to growth include:

  • Inggris
  • Cina
  • Arab
  • Prancis
  • Jerman
  • Italian
  • Korea
  • Spanyol

These numbers highlight sustained and increasing global usage.

Character Consumption Graph – Hammockn AI Translation Usage

8. Key Outcomes

  • Expanded from Japanese-only → 20+ global languages

  • Strong multilingual indexing with hreflang support

  • Traffic from 21+ international markets

  • 32K+ real-time translation requests

  • 2.9M+ characters processed

  • High engagement across product pages and category pages

  • Zero engineering effort deployed instantly

  • Consistent brand messaging thanks to Glossary + Translation Memory

  • Supported by MultiLipi’s AI tools for quality and SEO validation

9. Conclusion

Hammockn successfully transformed from a Japan-only lifestyle brand into a globally discoverable ecommerce brand—all powered by MultiLipi’s multilingual SEO, automated translations, and indexing technology.

With 20+ languages, 21+ international markets reached, millions of characters processed, and tens of thousands of translation events, Hammockn now operates with a global-first digital presence.

MultiLipi delivered:

  • Scalable multilingual infrastructure
  • Accurate Japanese→global translations
  • SEO-friendly URLs & metadata
  • Instant deployment across all languages
  • Language analytics, demand insights, and continuous optimization

Hammockn is now fully prepared to scale into new countries, new customer segments, and new global revenue streams.