MultiLipi vs Smartling: Mana yang Lebih Baik untuk SEO Multibahasa, Selami Alternatif Smartling

🔹 Tentang MultiLipi

MultiLipi is an AI-powered multilingual translation platform built for businesses that want to go global while keeping SEO at the forefront. It supports 120+ languages and integrates seamlessly with React, Next.js, Django, WordPress, Shopify, and Webflow. Beyond translations, MultiLipi delivers translation memory, custom glossaries, AI content suggestions, SEO automation, analytics, and tone control. It offers flexible deployment—LiveJS, sub-domains, or sub-directories—and runs everything in one no-code dashboard.

🔹 Tentang Smartling

Cerdas is an enterprise-grade localization management platform designed for complex, global organizations. It combines human translation services with automation, provides visual context editing, and integrates deeply with enterprise tools like Adobe Experience Manager, Salesforce, GitHub, and design platforms like Figma. Smartling is a powerhouse for large teams managing apps, documents, and multi-channel content, but it’s less suited to small teams or SEO-first website projects.

1. Kemudahan Penggunaan & Pengaturan

MultiLipi dirancang untuk kecepatan. Penyiapan sesederhana menambahkan Cuplikan JavaScript atau mengonfigurasi subdomain/subdirektori , with no developer dependency. The unified dashboard means non-technical teams can handle everything—from translation edits to SEO tweaks and performance analytics—without switching tools.

Cerdas , sebaliknya, membutuhkan orientasi tingkat perusahaan . Its strength lies in complex workflows—content is pushed through APIs, connectors, or CMS integrations, often requiring IT or developer support. For enterprises, this centralization is powerful. But for marketing teams, the learning curve and setup time can slow go-to-market efforts

2. Kualitas & Kontrol Terjemahan

MultiLipi memberikan keseimbangan antara otomatisasi dan kontrol:

• Terjemahan bertenaga AI disetel untuk akurasi.
• Memori terjemahan & glosarium untuk menjaga konsistensi merek.
• Manual editingtersedia di semua paket.
• Saran Konten AI untuk langsung menyusun ulang atau menggeser nada, mengurangi siklus QA hingga 10×.

Cerdas Berfokus pada akurasi pelokalan perusahaan:

• Memori terjemahan, glosarium, dan panduan gaya ditegakkan dalam skala besar.
• Visual context editinguntuk terjemahan dalam aplikasi atau web.
• Penerjemah manusia profesional managed within the platform.
• QA linguistik bertenaga AI untuk konsistensi dan deteksi kesalahan.

Verdict: Smartling is excellent for highly regulated or complex translations; MultiLipi prioritizes speed, flexibility, and marketer control.

 

3. SEO Multibahasa & Kustomisasi Teknis

MultiLipi was built with SEO in its DNA. It handles:

• Automatic hreflang tags, meta titles, descriptions, alt text, canonical tags, and structured data.
• Detektor Kerentanan SEO to audit translated pages and suggest fixes.
• Editable URL slugsuntuk pengoptimalan kata kunci dan nuansa budaya.
• Pelokalan media —Tukar gambar dan teks alt per bahasa.
• Pemindai URL Hilang untuk menangkap halaman yang tidak diterjemahkan atau diblokir sebelum merusak SEO.

Cerdas enables metadata translation but lacks SEO automation. Teams must configure SEO manually or rely on external tools. This makes it strong for Pelokalan produk atau aplikasi , but weaker for SEO-driven website expansion.

 

4. Analitik, Wawasan & Kontrol Nada AI

MultiLipi Menyediakan alat bawaan untuk pertumbuhan:

• Pelacak Konsumsi Kata —transparent breakdown of AI vs manual edits.
• Analisis Tampilan Halaman Multibahasa —lihat bahasa, halaman, dan perangkat mana yang berperforma terbaik.
• Saran Kata Kunci AI —align translations with search intent.
• Adaptasi Nada & Gaya AI —switch between formal, casual, or technical to fit context.

Cerdas menawarkan tangguh Analitik alur kerja : translation coverage, turnaround times, quality metrics. But it lacks SEO analytics or tone adaptation, meaning marketing teams need third-party tools to optimize for traffic or brand consistency.

5. Harga & ROI

MultiLipi Menawarkan Harga transparan berbasis penggunaan mulai dari $0/bulan . Bahkan paket gratis termasuk AI translation, manual edits, glossaries, and SEO tools. Paid tiers scale with word volume and add features, ensuring predictable ROI and flexibility for both startups and enterprises.

Cerdas mengikuti Model penetapan harga perusahaan khusus . Businesses must engage with sales to get a quote, with costs varying based on word count, integrations, and whether professional translation services are bundled. This can deliver value at scale, but makes Smartling less budget-friendly and harder to forecast for smaller or mid-sized teams.

 

🏁 Ringkasan Perbandingan Akhir

✅ Putusan Akhir

MultiLipi is ideal for businesses that want to grow multilingual websites with SEO-first precision. Its combination of Terjemahan AI, alat SEO proaktif, analitik, dan pengaturan tanpa kode gives marketers direct control—without slowing down to depend on developers or external agencies.

Cerdas adalah pemimpin dalam pelokalan perusahaan. Untuk organisasi besar yang mengelola aplikasi, dokumentasi, dan konten multisaluran at scale, its integrations, workflow controls, and professional translation network make it indispensable. But for teams focused on websites and SEO-driven growth, it is often too complex and costly.

Pilih MultiLipi jika Anda ingin:

• Launch multilingual sites with SEO otomatis pada intinya
• Control translations with AI-powered editing and glossaries
• Lacak performa menggunakan Analitik bawaan dan adaptasi nada
• Scale globally with Harga yang transparan dan dapat diprediksi